What's Slow Blogging and Will lt Work for Me?

Monday, July 27, 2015

Lately, I've really been thinking about where I want to take this blog. I've been inspired by posts like this one to really take a look at why I blog and how much I want it to be a part of my life. Don't get me wrong, I love blogging and don't see a foreseeable end to my favorite hobby, but blogging is a lot of work. Now that I'm working full-time and balancing a lot else in my life, I don't have a lot of free time for any hobbies, let alone something that could easily be its own full-time job. As I've focused on creating better and more original content, it's been a struggle at times to even post once a week, let alone the four or five times I used to post. While I've fallen into a trap of beating myself up over my supposed inconsistency, after taking a closer look at things (and reading some more helpful posts,) I've decided it's okay to blog at my own pace, or, as it's commonly referred to, slow blogging. Here are my reasons:


There seems to be a constant battle in the blogging world over quality over quantity. While I don't think any of my old posts are low quality, I've realized lately that I'm capable of a lot more. When I made my blogging goals at the beginning of this year, one of the most important ones was taking my own photos for my blog. Little did I realize it, but taking high quality photos takes a lot of time. In fact, on some of my posts, I've spent more time on photography than actually writing the post. While this is definitely worth it, I have noticed that it does impact the amount of posts I can come out with in the same amount of time.

Creating a quality blog doesn't stop at curating brand new content, however. I've also been focusing a lot on creating a consistent aesthetic to build my brand, which means a lot of my old images don't fit my new style guide. While these changes definitely are worth it, they are definitely time-consuming. I would never allow updating new content to replace creating new content, but it's definitely taking up a big chunk of my blogging time right now. And you know what? That's okay. 

Jenny Purr's thoughts on slow blogging are definitely worth the read and one of my favorite points of her's is that it's important to blog with purpose. We shouldn't just be creating content to attract pageviews or even followers, we should be creating content to attract contemplation and conversation. I believe that part of creating quality content is not just creating fluff, but creating posts with substance. This doesn't mean we all have to blog about philosophy or politics, but we should strive to dig a little deeper in our respective niches. Some of my favorite bloggers and vloggers talk about beauty, but they also talk about body image and confidence. Likewise, some of my favorite blog posts so far are about those same topics. As a blogger, you're in a place where you can inspire and motivate others, so why not take advantage of that oppurtunity?


Some times, it takes just as much time to come up with a blog post topic as it does to actually create a post, especially if you're striving to really contribute to the conversation, not just add noise. While it's easy to take the low road and just rip off other blogger's posts, it takes a lot more work and integrity to create and share your own ideas. While there is a time and a place for round-up posts (trust me, I've made more than my fair share,) it's also important to share what only you can share: your own thoughts and opinions. I've noticed that it takes a lot more time and effort to do this, but it definitely pays off.


Getting more pageviews and monetizing my blog used to be at the top of my to-do list, but, for now, I've let that fall to the wayside. Ultimately, I blog because I enjoy it. I think it's fun to come up with new content every week and share it with others. I also love reading my blogger friends' posts and taking the time to share or comment. The truth is, when I focus on how often I'm posting and how many people are reading it, I miss out on the best parts of blogging, and I don't want that to happen. I'm lucky enough to have a stable job that takes care of the financial side of my life so I don't have to worry about that with my blog at the moment. I do get occasional oppurtunities to collaborate with brands, but as always, I will continue to only accept the ones I can truly get behind and feel excited about.

Obviously every blogger's preferences and needs are different. Some of us need to slow things down, while others rely on their blog for their income and need to blog frequently and consistently. My goal is never to change your mind about how you blog, but if you've been feeling some of the same things I have, I'd encourage you to give slow blogging a try and let me know how it works for you.

Have you found your blogging frequency sweet spot yet? Tell me in the comments what works for you!

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